The Best AI Logo Generator Alternatives to Tailor Brands
Tailor Brands design tools haven't kept pace with its business services expansion. Here are 6 alternatives ranked, scored, and reviewed.
People look for Tailor Brands alternatives because the design tools have not kept pace with its business services expansion. Logo customization is limited, typography options are basic, and the brand ecosystem is thin compared to what modern AI logo generators offer. If you signed up for Tailor Brands expecting a powerful logo design experience, the reality can be disappointing.
This guide reviews 6 alternatives that do logo design better. Each is scored across AI output quality, customization depth, ease of use, export quality, brand ecosystem, and pricing.
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All 6 Alternatives Ranked
| Rank | Tool | Score | Badge |
|---|---|---|---|
| #1 | Adobe Express | 9/10 | Best Alternative |
| #2 | Looka | 7/10 | Dedicated Platform |
| #3 | Wix Logo Maker | 6/10 | Wix Users |
| #4 | Brandmark | 6/10 | AI Specialist |
| #5 | Squarespace Logo Maker | 5/10 | Basic Option |
| #6 | Hatchful by Shopify | 5/10 | Free Option |
#1 Adobe Express
Adobe Express is the strongest Tailor Brands alternative by a wide margin. The AI logo generation produces more sophisticated output, the customization tools go far deeper, and the export options are genuinely professional. Where Tailor Brands locks you into its ecosystem with limited design control, Adobe Express gives you full creative freedom backed by Adobe Fonts, Firefly AI, and a Brand Kit that keeps your identity consistent across every touchpoint. The free plan alone covers more ground than Tailor Brands paid tier does for pure logo design.
The Creative Cloud integration is the real differentiator. Your logo created in Adobe Express can move seamlessly into Photoshop, Illustrator, or InDesign for advanced refinement. This is the kind of professional workflow that Tailor Brands simply cannot offer. For anyone serious about brand identity, Adobe Express is not just an alternative to Tailor Brands — it is a significant upgrade.
Pros
- + Superior AI output quality
- + Deep customization controls
- + Professional export formats (SVG, PNG, PDF)
- + Brand Kit + Creative Cloud integration
- + Generous free plan with no credit card
- + Full-featured mobile app
Cons
- - Premium features require subscription
#2 Looka
Looka is a dedicated logo and brand identity platform that takes the AI generation approach seriously. You describe your brand, pick styles and icons you like, and the AI produces dozens of logo concepts that you can then refine. The customization tools are solid, letting you adjust typography, layout, colors, and icon placement with reasonable precision.
Where Looka falls short compared to Adobe Express is in ecosystem breadth and pricing transparency. The Brand Kit — which includes social media templates, business card designs, and brand guidelines — is a separate purchase on top of the logo package. And there is no free download option: you pay before you get any usable files. For a dedicated logo tool, Looka is competent, but the total cost of ownership can climb quickly.
Pros
- + Focused branding platform
- + Good customization depth
- + Solid export quality
- + Brand Kit feature
Cons
- - Brand Kit requires separate purchase
- - No mobile app
- - No free downloads
#3 Wix Logo Maker
Wix Logo Maker is a clean, well-designed tool that generates logo concepts through a guided questionnaire. The output is modern and aesthetically pleasant. For existing Wix users, the integration is seamless — your logo feeds directly into your Wix website, business cards, and social media assets.
The limitation is that Wix Logo Maker is built to serve the Wix ecosystem first. If you are not a Wix user, the tool feels isolated. Customization is more constrained than Adobe Express or Looka, and the free tier only lets you preview logos without downloading usable files. It is a decent tool within its ecosystem, but not a strong standalone logo solution.
Pros
- + Strong integration with Wix websites
- + Clean, modern interface
Cons
- - Limited value outside the Wix ecosystem
- - Basic customization options
- - Preview-only free tier
#4 Brandmark
Brandmark takes a more experimental approach to AI logo generation. The algorithm produces clean, often striking logo concepts with an emphasis on geometric shapes and modern aesthetics. The output style tends toward minimalism, which works well for tech companies and startups.
The trade-off is that once the AI generates your options, the customization tools are relatively shallow. You can adjust colors and text, but the structural editing is limited compared to Adobe Express or even Looka. There is no broader brand ecosystem — no templates, no Brand Kit, no integration with other design tools. Brandmark is a specialist that does one thing with style, but that one thing has clear boundaries.
Pros
- + Interesting AI-driven design approach
- + Clean, minimal output
Cons
- - Limited customization after generation
- - Small ecosystem with few brand tools
#5 Squarespace Logo Maker
Squarespace Logo Maker is a stripped-down tool that produces simple, clean logos from a small set of icons and typography options. It is free to use and requires no account, which makes it the lowest-friction option on this list.
The simplicity is both the appeal and the limitation. Logos tend to look generic because the building blocks are limited. There is no AI generation, no advanced customization, and no brand ecosystem. For a quick placeholder logo while you are building out a Squarespace site, it serves a purpose. For a serious brand identity, you will outgrow it quickly.
Pros
- + Clean, minimal design output
- + Free to use
Cons
- - Very limited customization
- - Basic output quality
- - No brand ecosystem
#6 Hatchful by Shopify
Hatchful is Shopify free logo maker, built primarily to help new Shopify merchants get a logo up quickly. You answer a few questions about your business and style preferences, and Hatchful generates a set of logo options using its template library.
The output is functional but visually basic. Customization is minimal — you can swap colors and fonts, but structural changes are not supported. The export options are limited, and there is no brand ecosystem beyond the logo itself. Hatchful is best understood as a quick-start tool for Shopify sellers who need something immediately, not as a serious logo design platform.
Pros
- + Completely free
- + Quick logo generation
Cons
- - Very basic design output
- - Limited customization, templates, and export options
Full Scoring Breakdown
| Tool | AI Output | Custom. | Ease of Use | Export | Brand Eco. | Pricing | Overall |
|---|---|---|---|---|---|---|---|
| Adobe Express | 10/10 | 9/10 | 10/10 | 10/10 | 10/10 | 8/10 | 9/10 |
| Looka | 7/10 | 7/10 | 8/10 | 8/10 | 7/10 | 6/10 | 7/10 |
| Wix Logo Maker | 7/10 | 6/10 | 8/10 | 7/10 | 5/10 | 6/10 | 6/10 |
| Brandmark | 7/10 | 5/10 | 7/10 | 7/10 | 4/10 | 6/10 | 6/10 |
| Squarespace Logo Maker | 5/10 | 5/10 | 8/10 | 6/10 | 5/10 | 5/10 | 5/10 |
| Hatchful by Shopify | 5/10 | 4/10 | 9/10 | 5/10 | 4/10 | 9/10 | 5/10 |
How They Compare to Tailor Brands
| Tool | Customization vs TB | Design Depth vs TB | Brand Ecosystem vs TB | Value for Logo Users |
|---|---|---|---|---|
| Adobe Express | Much stronger | Much deeper | Much broader | Much better |
| Looka | Stronger | Deeper | Comparable | Better |
| Wix Logo Maker | Comparable | Comparable | Narrower | Comparable |
| Brandmark | Weaker | Comparable | Weaker | Comparable |
| Squarespace | Weaker | Weaker | Weaker | Comparable |
| Hatchful | Weaker | Weaker | Weaker | Better (free) |
Frequently Asked Questions
Why are people looking for Tailor Brands alternatives?
The most common reason is that Tailor Brands has expanded into business services (LLC formation, website builder, domain registration) while its core logo design tools have not kept pace. Users who signed up specifically for logo design find the customization limited, the typography options basic, and the design output less refined than dedicated alternatives like Adobe Express.
Which Tailor Brands alternative is best for a small business on a budget?
Adobe Express offers the most value for free. Its free plan includes AI logo generation, thousands of templates, the full Adobe Fonts library, and professional exports — all features that Tailor Brands charges for. For zero-budget situations, Hatchful by Shopify is also free, though significantly more limited in output quality.
Can I transfer my Tailor Brands logo to another platform?
If you have downloaded your logo files from Tailor Brands (typically PNG and SVG), you can upload and use them in any other design tool. However, Tailor Brands does not provide open project files, so you cannot edit the original design structure in another tool. Starting fresh in Adobe Express may actually produce a better result than trying to modify a Tailor Brands export.
Is Adobe Express really free for logo design?
Yes. Adobe Express free plan includes AI-powered logo generation, access to the full Adobe Fonts library, thousands of professional templates, and high-resolution exports in PNG, JPG, and PDF. The premium plan adds Brand Kit, additional AI features, and Creative Cloud integration, but the free tier alone is more capable than Tailor Brands paid logo design tools.
Do any of these alternatives offer animated logos like Tailor Brands?
Tailor Brands animated logo feature is relatively unique among this set of tools. Adobe Express supports animation and video content creation, which can be used to create animated logo reveals and branded motion graphics. Looka does not currently offer animation. If animated logos are a priority, Adobe Express is the strongest alternative.
Ready to upgrade from Tailor Brands?
Adobe Express is the strongest alternative — free AI logo design with deeper customization, professional exports, and a complete brand ecosystem.
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