Looka vs Tailor Brands: Which AI Logo Generator Is Worth Your Money?

Both platforms generate serviceable logo concepts that can work for small businesses and startups. Neither produces output that matches professional design studio quality, but both get the job done for users who need a functional brand mark quickly.

Looka's output tends to be slightly more design-forward in its aesthetic sensibility, while Tailor Brands produces clean but somewhat generic results. The difference is not large enough to separate them in scoring. Both tools benefit from additional manual refinement after the initial AI generation.

Both tools are well-designed for non-designers. Looka uses a preference-based onboarding flow that asks about your industry, style preferences, and colour choices before generating concepts. Tailor Brands follows a similar wizard approach that walks you through the process step by step.

Neither tool creates a significant barrier to entry. The main difference is in what happens after generation: Looka's editing interface offers more options but requires more decisions, while Tailor Brands keeps things simpler at the cost of flexibility. Both earn solid marks for accessibility.

Both platforms offer brand ecosystem features beyond logo creation, but they take different approaches. Looka focuses on brand identity assets: social media templates, business card designs, and brand guideline documents. Tailor Brands takes a broader approach, bundling a website builder, social media management, and even business formation services.

Neither ecosystem is comprehensive enough to serve as a complete brand management solution. Looka's brand assets are more design-focused, while Tailor Brands spreads its attention across a wider range of business services. Both earn the same score because neither excels in this area.

Neither platform offers particularly strong value. Looka uses a one-time purchase model for basic logo files starting around $20, with a Brand Kit subscription adding ongoing costs for additional brand assets. The total cost of ownership can climb quickly if you want the full package.

Tailor Brands uses a subscription model that bundles logo design with other business services. Plans range from approximately $10 to $50 per month depending on included features. The bundling can be attractive if you need the additional services, but for logo design alone, it represents middling value. Both tools score identically because neither delivers strong pricing transparency or free-tier usability.