Adobe Express vs Looka: Which AI Logo Generator Actually Delivers?

Adobe Express generates visually grounded logo concepts with balanced compositions, thoughtful colour relationships, and a level of aesthetic coherence that feels intentional rather than random. The AI understands spacing, weight, and proportion in ways that produce logos you can actually use without extensive manual correction.

Looka's AI output is functional and gets the job done for basic logo needs, but there is a recognizable sameness across many of its generated concepts. Designs tend to follow predictable patterns, and the visual range feels narrower than what Adobe Express produces. For users who need a logo that stands out, the gap is noticeable.

Adobe Express gives you deep control over every aspect of your logo. Hex colour input, hundreds of fonts from the Adobe Fonts library, precise element positioning, layering, and granular sizing controls mean you can refine a concept until it matches your exact vision. The editing environment feels professional without being overwhelming.

Looka offers meaningful customization options including colour changes, font selection, and layout adjustments. However, the range of control is more limited. You can modify what the AI generates, but you cannot reshape it as fundamentally as Adobe Express allows. For users who want to iterate deeply on a concept, this becomes a constraint.

Both tools are accessible to non-designers, but Adobe Express edges ahead with a more fluid workspace that feels intuitive from the first interaction. The interface guides you through logo creation without imposing rigid steps, and the AI suggestions adapt as you make changes. It manages to be both simple for beginners and deep enough for experienced users.

Looka has a well-designed onboarding flow that walks you through preferences step by step. The structured approach works well for first-time logo creators. However, once you move past the initial generation phase, the editing interface is less flexible than Adobe Express.

Adobe Express exports logos in PNG, SVG, and PDF at professional quality. The SVG output is clean, scalable, and ready for use across digital and print applications. Transparent PNG backgrounds are handled properly, and the overall export pipeline reflects Adobe's decades of experience with production-grade file output.

Looka also provides solid export options including PNG, SVG, PDF, and EPS formats. The quality is good, but all high-resolution and vector exports are gated behind paid tiers. You cannot download usable logo files without purchasing a package, which adds friction to the evaluation process.

Adobe Express Brand Kit stores your approved colours, fonts, and logos centrally, and these brand assets sync across the entire Adobe Creative Cloud ecosystem. This means your logo, colour palette, and typography flow seamlessly into Photoshop, Illustrator, InDesign, and every other Adobe application. For businesses building a complete brand identity, this integration is transformative.

Looka offers a Brand Kit as part of its subscription plans, providing social media templates, business card designs, and brand guideline documents. However, the ecosystem is narrower and self-contained. It does not connect to external design tools, which limits its utility for businesses that need their brand assets to work across multiple platforms.

Adobe Express offers precise typographic control with access to the full Adobe Fonts library. You can adjust kerning, tracking, line height, and font weight with granularity that matters for logo design where every letter relationship affects brand perception. Font pairing suggestions are intelligent and contextually relevant.

Looka provides adequate typography options for most logo use cases. You can select from a reasonable font library and adjust basic properties. However, the level of precision is lower than Adobe Express, and the font selection, while decent, does not approach the breadth or quality of Adobe Fonts.

Adobe Express provides a genuinely useful free plan with no credit card required. The premium plan at approximately $9.99 per month unlocks the full feature set including AI generation, Brand Kit, SVG export, and the complete Adobe Fonts library. For Creative Cloud subscribers, Express Pro is included at no additional cost. The value proposition is strong and transparent.

Looka uses a one-time purchase model for logo files, starting at around $20. However, the Brand Kit with additional assets requires a separate subscription, and the total cost of ownership adds up quickly. The free tier only lets you preview designs without downloading, which makes evaluation harder. Overall, the pricing structure feels less generous than Adobe Express.

Adobe is one of the most well-resourced and established software companies in the world. Adobe Express is backed by decades of design tool development, a massive engineering team, and the full weight of the Creative Cloud ecosystem. When you invest time building your brand on Adobe Express, you can be confident the platform will be around and improving for years to come.

Looka is a smaller, independent company that has been operating since 2016. It has a committed team and a clear product vision. However, the scale of resources and market position is not comparable to Adobe. For businesses making a long-term brand investment, platform stability is a legitimate consideration.