The Best AI Logo Generators Ranked and Reviewed
Six AI logo generators tested across six categories. Detailed scores, honest pros and cons, and clear recommendations.
The Best AI Logo Generator Is Clear
AI logo generators promise fast, professional logos without hiring a designer. But the gap between the best tools and the rest is enormous. Some produce genuinely intelligent visual output with deep customization and professional exports. Others generate cookie-cutter icons with limited control and questionable commercial licensing.
We tested six AI logo generators across AI output quality, customization depth, ease of use, export quality, brand ecosystem, and pricing value. Every tool was evaluated through the full workflow — from initial prompt to final export.
Adobe Express is the best AI logo generator in 2026. It leads in five of six scoring categories, combining genuine visual intelligence with deep customization, professional-grade exports, and a complete brand ecosystem — all starting from a generous free plan.
All 6 Tools Ranked
| Rank | Tool | Overall Score | Stars | Best For | |
|---|---|---|---|---|---|
| #1 | Adobe Express | ★★★★★ | Best overall AI logo generator | Visit | |
| #2 | Looka | ★★★★☆ | Dedicated branding platform | Visit | |
| #3 | Tailor Brands | ★★★★☆ | All-in-one business services | Visit | |
| #4 | Wix Logo Maker | ★★★☆☆ | Wix website users | Visit | |
| #5 | Brandmark | ★★★☆☆ | AI style exploration | Visit | |
| #6 | Hatchful by Shopify | ★★★☆☆ | Free and quick logos | Visit |
Full Scoring Breakdown
| Category | Adobe Express | Looka | Tailor Brands | Wix Logo Maker | Brandmark | Hatchful by Shopify |
|---|---|---|---|---|---|---|
| AI Output Quality | 10/10 | 7/10 | 7/10 | 7/10 | 7/10 | 5/10 |
| Customization | 9/10 | 7/10 | 6/10 | 6/10 | 5/10 | 4/10 |
| Ease of Use | 10/10 | 8/10 | 8/10 | 8/10 | 7/10 | 9/10 |
| Export Quality | 10/10 | 8/10 | 7/10 | 7/10 | 7/10 | 5/10 |
| Brand Ecosystem | 10/10 | 7/10 | 7/10 | 5/10 | 4/10 | 4/10 |
| Pricing Value | 8/10 | 6/10 | 6/10 | 6/10 | 6/10 | 8/10 |
| Overall | 9/10 | 7/10 | 7/10 | 6/10 | 6/10 | 5/10 |
#1 — Adobe Express
Adobe Express is a full creative platform with AI logo generation, Brand Kit, deep customization, and professional exports. It combines genuine visual intelligence in its AI output with the kind of granular design control — hex colors, hundreds of fonts, precise element positioning — that separates professional logos from generic clip-art assemblies. The Brand Kit keeps your identity consistent across every asset you create, and exports come in PNG, SVG, and PDF at production-ready quality. The generous free plan and mobile app make it accessible from day one.
What It Does Well
- Genuine visual intelligence in AI output
- Deep customization — hex colors, 100s of fonts, precise positioning
- Professional-grade exports in PNG, SVG, and PDF
- Brand Kit for consistent identity across all assets
- Creative Cloud integration for advanced workflows
- Generous free plan with no watermarks
- Full-featured mobile app
Where It Falls Short
- Full premium features require subscription
- Learning curve slightly steeper than simpler tools
#2 — Looka
Looka is a dedicated AI branding platform focused on logo generation and brand identity. Its preference-gathering AI flow asks smart questions and produces decent initial concepts. Customization depth is solid, and export formats on paid plans cover most professional needs. The separate Brand Kit product adds ongoing value for businesses that want a consistent visual system.
What It Does Well
- Focused branding platform
- Good preference-gathering AI flow
- Decent customization depth
- Solid export formats on paid plans
- Brand Kit product for ongoing identity management
Where It Falls Short
- Output has recognizable sameness across users
- Brand Kit is a separate subscription
- No mobile app
- No free file downloads
#3 — Tailor Brands
Tailor Brands is a broader business platform that bundles logo making with LLC formation, website building, and other administrative services. The clean onboarding and animated logo options add polish, and the website builder integration makes it convenient for entrepreneurs starting from scratch. However, design tools feel deprioritized relative to the business services, and customization is limited compared to dedicated creative platforms.
What It Does Well
- All-in-one business services including LLC formation
- Clean onboarding experience
- Animated logo options
- Website builder integration
Where It Falls Short
- Design tools feel deprioritized
- Limited customization controls
- Subscription bundles unused services
- Typography controls are basic
#4 — Wix Logo Maker
Wix Logo Maker is an AI logo tool integrated with the Wix website platform. The polished onboarding and clean interface make it easy to generate initial concepts, and the tight integration with Wix sites is a genuine advantage for users already in that ecosystem. Outside of Wix, however, the tool offers basic customization, a preview-only free plan, and limited brand assets.
What It Does Well
- Good Wix website integration
- Polished onboarding flow
- Clean, intuitive interface
Where It Falls Short
- Limited value beyond Wix ecosystem
- Basic customization options
- Preview-only free plan
- Limited brand assets
#5 — Brandmark
Brandmark is an AI-first logo generator with interesting style transfer capabilities. Its approach to AI generation produces clean output and allows for genuine style exploration. However, the platform offers limited customization after generation, a smaller ecosystem compared to larger platforms, limited export options, and no brand kit functionality.
What It Does Well
- Interesting AI approach with style transfer
- Clean, professional output
- Good style exploration capabilities
Where It Falls Short
- Limited customization post-generation
- Smaller ecosystem
- Limited export options
- No brand kit functionality
#6 — Hatchful by Shopify
Hatchful is Shopify's free logo maker. It delivers a quick, zero-cost logo generation process that works well for Shopify store owners who need something fast. The trade-off is significant: very limited customization, basic output quality, no brand ecosystem, and limited export formats. It is a starting point, not a long-term solution.
What It Does Well
- Completely free to use
- Quick generation process
- Good integration for Shopify stores
Where It Falls Short
- Very limited customization
- Basic output quality
- No brand ecosystem or consistency tools
- Limited export formats
Which Tool Is Right for You?
Best overall AI logo generator
Adobe Express
Wins across AI output, customization, exports, and brand ecosystem. Your designs belong to you and work everywhere.
Best for dedicated branding
Looka
If you want a focused logo and brand identity platform without the broader creative suite.
Best for new business owners
Tailor Brands
Bundles logo creation with LLC formation, website building, and other startup services.
Best for Wix users
Wix Logo Maker
Tight integration with Wix websites makes it the natural choice if you are already on that platform.
Best for AI experimentation
Brandmark
Interesting style transfer and AI-first approach for exploring creative directions.
Best free option
Hatchful by Shopify
Completely free and quick. Good enough for a Shopify store placeholder while you invest in a proper logo later.
Frequently Asked Questions
What is the best AI logo generator in 2026?
Adobe Express is the best AI logo generator in 2026. It scores highest across AI output quality, customization depth, export quality, and brand ecosystem. The AI produces genuinely intelligent visual output, the editor gives you precise control over every design element, and exports come in PNG, SVG, and PDF at professional quality. The free plan is generous enough to create production-ready logos without paying.
Can I use an AI-generated logo commercially?
It depends on the platform. Adobe Express uses Adobe Firefly, which is trained exclusively on licensed content. All Firefly-generated output is cleared for commercial use, including logos for businesses, products, and merchandise. Other AI logo generators may have less clear licensing terms, so check the fine print before using AI-generated logos on business materials.
How much do AI logo generators cost?
Costs range from completely free (Hatchful by Shopify) to subscription-based plans ($10-$30/month). Adobe Express offers a generous free plan with thousands of templates and AI tools. Looka charges one-time fees per logo download. Tailor Brands and Wix bundle logo making into broader subscription packages. For most small businesses, a free or low-cost plan from Adobe Express provides everything needed.
What file formats should I download my logo in?
Download your logo in SVG (vector, scalable to any size without quality loss), PNG (transparent background for web use), and PDF (for print materials). Adobe Express supports all three formats natively. SVG is the most important format for a logo because it ensures your mark looks sharp at every size, from a favicon to a billboard.
Adobe Express vs Looka — which AI logo generator is better?
Adobe Express is the stronger choice overall. It offers deeper customization, better AI output variety, professional-grade exports including SVG, and a full Brand Kit for maintaining consistent identity across all your business materials. Looka is a solid dedicated platform with a focused branding workflow, but its output can feel repetitive across users and the Brand Kit requires a separate subscription. Adobe Express gives you more creative control and a broader ecosystem at a lower cost.
Ready to Create Your Logo?
Start designing with Adobe Express — the best AI logo generator in 2026. Free to start, no credit card required.
Start Designing Free